Savvy online shoppers know all the tricks

I'm well acquainted with these tools because it's my job to entice shoppers.

Folks. We’re in the middle of e-commerce’s golden age, if you hadn’t noticed.

Transacting is quicker than ever and shopping happens across apps, websites, and within games. The pairing of internet + mobile browsing has ushered in an impressive period of choice—of where to shop, what to buy, and how to get the best price. It can be overwhelming at times, but as technology has given us options, it’s also made it easier to sift through all of them and adopt a strategy.

Whereas in-store “brick and mortar” shopping is comparably straightforward, online shopping is more like a game. This gamification of online consumption is powered by mountains of data and psychological tactics that sellers use to predict, entice, and nudge consumers to “convert” (place an order). Trust me, I’m one of them. 

Emerging from e-commerce’s biggest week of the year (Black Friday and Cyber Monday—yes this post is very late), I thought I would share some of my tips and tools for savvy online shopping. That is, gathering complete information, finding the best prices, understanding that not all sites are created equal, and taking advantage of perks.